ArcelorMittal Liberia

Objective: Show the developmental journey between Liberia and global steel giant, ArcelorMittal, as the company builds the country’s largest commercial project to date, known as the ‘Phase II.’

Creative: Use a range of stakeholder advocacy to build a highly emotive piece of cinema that tells the story the collaboration between local communities and ArcelorMittal to build a stronger Liberia. This could easily have been produced as a corporate film, with the sentiment of ‘good deeds’ stuffed down the viewers throat, we wanted to construct the narrative from those directly involved, those whose opinions you would believe.